![]() ![]() The Lodge is the next iteration of the Mountain of Entertainment campaign, delivering the ultimate “mountain lodge” atmosphere for fans. Paramount’s The Lodge took over Rainey St.’s The Clive Bar (609 Davis Street, Austin) with a vibrant slope-side hub of celebratory experiences themed to Paramount+ originals and franchises including 1923, Star Trek, Grease: Rise of the Pink Ladies, Rabbit Hole, School Spirits, Fatal Attraction and more. Supplied by local Austin bakery Tiny Pies, guests could also indulge themselves with pies themed to their favourite characters from The Summer I Turned Pretty at Cousin’s Beach Pie Stand. The Academy of Country Music Awards Tavern Bar also served themed beverages with southern hospitality flair, featuring a photo op celebrating country music’s “party of the year”. Guests could also celebrate the supes from The Boys with curated cocktails in the risqué XXXclusive Bar w. Prime Texas also featured its very own semi-permanent tattoo parlour with the help of Inkbox, where attendees could get made-to-fade tattoos featuring icons of their favourite Prime Video titles, hand-drawn by local Austin tattoo artists. Additionally, essie provided manicures and nail art using its new gel couture fashion freedom collection. Mediaweek’s touring party checks in on Day 1 of SXSWĪnother room offered guests a chance to be part of The Six, where they could take pictures in the Sound City studio with the sounds of the Six radiating throughout the room.Īdditionally, Free People were on site with an influencer styling suite bringing outfits from their collection inspired by Daisy Jones & The Six. ![]()
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